Vote on the menu

Richmond · Henrico · Chesterfield

Say what you're craving. We'll make it plant-based.

Comfort food from eight cuisines, made entirely from plants, cooked in Richmond and portioned like meal prep. The protein is printed on the lid, and it shows up ready to heat in 3 minutes.

Tell us your cravings How it works

"I'm craving tofu tikka masala."

Craving Nº 10Protein on the lid
Tofu tikka masala
Tofu tikka masalaComing right up. All plants.

How it works

You ask. We cook. It arrives.

No menu handed down from a kitchen. The menu starts with what you want to eat, then we build it from beans, lentils, tofu and vegetables.

  1. You crave

    Pick the meals you want for the week: 4, 6, 8 or 12 of them.

  2. We cook

    Small batches at Hatch Kitchen in Richmond, on our two prep days. Plants only.

  3. We box

    Each meal portioned, sealed and labeled: ingredients, allergens, protein.

  4. You eat

    Delivered to your door or ready for pickup. Heat for 3 minutes.

On your schedule

Your cravings, as often as you want them.

How often

WeeklyEvery 2 weeksMonthlyOne-time

Skip a week or pause whenever you need to. Or try a single box first.

How many

4 meals6 meals8 meals12 meals

From a few lunches to lunch and dinner all week.

How it reaches you

DeliveryPickup

Delivery within 30 miles of Richmond. Pickup near Hatch Kitchen (Manchester), in Short Pump or in Midlothian. Fresh, chilled or frozen.

  • All plantsNo meat, no dairy, no eggs, no honey. In any dish, ever.
  • Protein on the lidBeans, lentils, tofu and soy carry every meal. We aim for 18 g or more per box and print the number from a recipe analysis, not a guess.
  • No vegan taxBeans and rice should not cost more than a burger. Prices are set after the vote, and the first 50 people who reserve lock in launch pricing.
  • Richmond-madeCooked at Hatch Kitchen RVA and delivered the same week. Nothing shipped across the country.
  • Shared kitchenWe cook in a shared commissary that also handles meat, dairy, eggs, wheat, soy, tree nuts, peanuts and sesame. Our plant-based line is cooked first, with its own boards, pans and utensils, but we cannot promise zero cross-contact. If you have an allergy, tell us before you order.

So, what are you craving?

Tell us in the 2-minute survey and reserve launch pricing. You don't have to be vegan. You just have to be hungry.

Tell us your cravings Message us on WhatsApp

WhatsApp or text: 804-549-3762 Email: cravingssrva@gmail.com